The role of CRO methodology to solve technological challenges
A CTO must be prepared to resolve anomalies or errors that have the greatest impact on customer or business KPIs and solve them effectively and quickly.
Prioritization of technical issues is a constant challenge for CTOs, and it is important that informed and strategic decisions are made to address them effectively. They should be prioritized based on business impact, urgency, cost, complexity, end-user impact and solution feasibility.
By making informed, strategic and data-driven decisions, it ensures that technology challenges are addressed effectively and their impact on the business is minimized.
The most common challenges faced by technology professionals:
- Quickly resolve site issues and identify the root cause of the problem in the shortest possible time.
Collaboration with other departments in the organization is essential, using their experience and expertise to identify and solve technical problems.
For example, the customer service department can be a valuable source of information about problems experienced by users and their behavior on the platform or site. The marketing and design teams can also provide valuable information about user behavior on the site and possible causes of technical problems.
Working closely with these departments can help the CTO quickly identify technical issues and implement effective solutions. In addition, the CTO can foster collaboration between IT teams and other departments in the organization to ensure that everyone is working together to resolve technical issues.
- To know the economic impact of a specific failure.
It is important for the CTO to know the real impact on the business based on the strategic KPIs for the company, as this will allow him/her to measure the performance of the company’s systems and applications, and ensure that the organization’s objectives are being met.
Identifying the KPIs that are important to the business is imperative. Some examples of indicators may be related to customer satisfaction, system downtime, system response time, user retention, conversions, among others.
Once the strategic KPIs have been identified, the CTO must ensure that they are effectively measured and used to make informed decisions about the performance of the company’s systems and applications. For example, if the KPI is system downtime, the CTO must monitor systems in real time and take steps to minimize downtime.
- Identify the loss of sales in digital channels due to problems in the page, without knowing the exact importance.
These losses lead to investment shortfalls, so quantification is essential to get a clear picture of the economic impact that technical problems are having on the business.
In addition, the quantification of the lost investment can provide a solid basis for decision making.
The CRO methodology allows you to measure and track user behavior on digital channels, which helps identify friction points and technical issues that may be affecting the user experience and reducing the conversion rate.
Si las anomalías se identifican temprano, se pueden abordar antes de que afecten gravemente la experiencia del usuario y, por lo tanto, la tasa de conversión. Además, al solucionarlos, se puede mejorar la reputación de la empresa y aumentar la confianza del usuario en los canales digitales, lo que puede conducir a mayores conversiones y fidelización del cliente.
We can help your team quickly identify and resolve errors in your digital channels by creating synergies with other departments, incorporating strategic KPIs for your business and thus understand the customer through metrics, analysis and monitoring, as we have already done in real clients achieving amazing figures with our CRO value solution that will adapt to your ecosystem and business needs.
Want to learn more about how a CRO solution can help you solve these problems?
Contact the Luce IT team and we will help you find the right solution and use case for your business
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