In the digital age, customer experience is fundamental to the success of any ecommerce. However, what happens when the so-called "time consumers" start to find problems in the digital...
Currently, artificial intelligence poses uncertainties as well as a wealth of opportunities. Don't you think we are facing a situation similar to the emergence of the internet or the...
While A/B testing and personalisation represent different approaches to enhancing the user experience, their combination can produce exponential benefits that organisations cannot afford to ignore.
A/B testing, effective at optimising...
Imagine being able to transform every customer interaction into a unique and meaningful experience that minimises the impact and maximises the ROI of your digital marketing campaigns.
If you are...
Digital Marketing Funnel Optimization
Taking care of customer interactions with the brand throughout the customer journey is key to ensure conversion.
There are more and more channels, platforms, messages and creative...
Customer experience is already a fundamental element in customer retention for 93% of Spanish companies*
How to monitor customer interactions with our brand at the different touchpoints in order to...
Understanding attribution models in digital marketing
How do you know which channels, messages and offers have the greatest impact on your customers' buying decisions? The answer to this question is...
Want to know the secrets that will help you extract more value and profitability from your data?
LThe most advanced marketing directors know how to extract stories from data, analyse...
Today’s consumers are in control. They choose how, when, and where they wish to engage your brand. They select a blend of channels they want to use, whether it’s...
Optimise and automate your investment in search ads to achieve a higher ROI by generating conversions for the lowest cost.
Without a doubt, publishing online advertisements exponentially increases the traffic...
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