Find out why your marketing campaigns do not generate ROI

Improve the ROI of your marketing campaigns: discover how to solve the lack of results thanks to CRO methodology


Applying Conversion Rate Optimization (CRO) methodology to your marketing campaigns helps to generate a higher ROI because:


  • Understanding your users to convert them into customers
  • Uncover hidden costs on your web site through customer experience analysis
  • Identify the obstacles that hinder user conversion



If you want to know more, register for our free webinar “What’s happening on your website? Transform your business through CRO”, on April 26th at 17.00 H (CEST).

We will tell you how the CRO methodology we use in our clients and projects is useful to understand the real reasons behind user behavior and how you can apply this information to improve the conversion rate of your business. As well as the results we can get with CRO.

In fact, the actual results achieved in customers speak for themselves:

  • 1.5M upfit in digital sales is what we have achieved thanks to the solution created by Luce IT with business-driven KPIs
  • 70% Reduction of time spent on error root cause investigation and analysis.
  • +25% increase in conversion rate


In the webinar “What’s happening on your website: Transform your business through CRO” we will delve into one of the key points of CRO: the REAL understanding of customer behavior. This involves identifying and understanding the motivations, desires and needs of users at each stage of the conversion funnel.

In addition, we will show real examples of detecting obstacles and hidden errors and how to measure the economic impact they have on the business, which will allow you to optimize the actions to solve them.

In short, we will show you our CRO methodology and how to apply it, by which we get your web users to become customers or the goal you have set and there will be a continuous improvement of the business.


Specifically, we will talk about:

  • What is CRO or Conversion Rate Optimization.
  • What is NOT CRO
  • What are the key points to really deliver impactful results?
  • What is needed to implement it
  • We will delve into one of the key points: the REAL understanding of customer behavior.


All of this will let you know how to make informed, data-driven decisions to optimize conversion rates on your digital channels, and improve your users’ experience to convert them into customers.


And most importantly, this is a collaborative session, so we’ll spend a few minutes answering your questions live – you can’t miss it!


If you want your marketing campaigns to be successful and your users to become customers, don’t miss our webinar “What’s happening on your website? Transform your business through CRO” on April 26th at 17.00 (CEST).

Register now and discover how CRO can improve your business.


We are waiting for you!


Luce IT, always adding value

“We believe that technology and data could change the world”

The history of Luce is a story of challenges and nonconformity, always solving value challenges using technology and data to accelerate digital transformation in society through our clients.

We have a unique way of doing consulting and projects within a collegial environment creating “Flow” between learning, innovation and proactive project execution.

In Luce we will be the best offering multidisciplinary technological knowledge, through our chapters, generating value in each iteration with our clients, delivering quality and offering capacity and scalability so they can grow with us.



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