If you are interested in improving the optimisation of your mobile application this blog post is for you, so read on.
Nowadays, competition in the App Stores is becoming increasingly fierce and achieving a high rating and positioning has become a major challenge. Therefore, the combination of ASO (App Store Optimisation) and CRO (Conversion Rate Optimisation) strategies is key to gain a competitive advantage.
App Store Optimisation (ASO) focuses on improving your app’s presence in App Stores, increasing its visibility and relevance to users.
By researching relevant keywords, creating a compelling description and optimising elements such as the app name and screenshots, you can capture users’ attention in search results and increase downloads.
Conversion rate optimisation (CRO) focuses on improving the user experience within your mobile app, with the goal of increasing the number of users who perform desired actions, such as purchases or registrations.
Through A/B testing, analysis of key metrics such as conversion rate, dwell time and bounce rate, and the collection of user feedback, you can identify areas for improvement and make changes to optimise the user experience and ultimately increase the conversion rate.
Some of the advantages of using ASO (App Store Optimisation) and CRO (Conversion Rate Optimisation) in your App are:
1- Increased visibility and downloads: Optimising the App Store allows your app to be displayed in the first search results, which increases its visibility and, therefore, the chances of users downloading it. Conversion rate optimisation, on the other hand, focuses on improving the user experience within the app, which can increase the likelihood of users making a purchase or interacting with the app.
2- Increased engagement: The combination of both methodologies allows the App to be more attractive and easier to use, which can increase user engagement. By offering an improved user experience and easier navigation, users will be more willing to spend more time on the App and interact with it more frequently.
3- Improved reputation: App Store optimisation helps to improve the app’s reputation and increase its position and rating in the App Stores. In addition, conversion rate optimisation can lead to higher customer satisfaction, which translates into positive reviews on social networks and in the App Stores themselves, which in turn, improves the app’s reputation.
4- Metrics analysis: The combination of both methodologies allows for a deeper analysis of app metrics such as conversion rate, dwell time, bounce rate and frequency of use. This helps to identify problems and areas for improvement in the application, allowing changes and improvements to be made to increase the App’s performance.
5- Reducing the cost of user acquisition: Conversion rate optimisation reduces the CPA of new users as it focuses on improving the existing user experience, which can lead to higher retention and loyalty of existing users.
In short, the combination of ASO and CRO can help improve your app’s visibility, downloads, engagement, reputation, analytics metrics and reduce the cost of user acquisition.
Leveraging these ASO and CRO methodologies together will allow you to improve the user experience on your mobile app and ultimately increase the conversion rate and the number of downloads and sales from the mobile app on any App Store.
In this regard, we invite you to our next webinar “Customer Centric App Optimisation” which will take place on the 25th of May at 17:00 (CEST). This webinar will focus on how to apply ASO and CRO strategies effectively to create a customer centric user experience and how this can influence the position of your mobile app in App Stores.
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