Why does your business need an app?

In the age of technology and digital transformation, many companies are asking themselves if they need a mobile App to boost their business. The answer is clear: yes!


First of all, a mobile app gives you a direct and effective way to reach your customers. With the increasing use of smartphones and tablets, Apps have become an integral part of people’s daily lives. By having your own app, you can offer your customers a unique and convenient experience, giving them instant access to your products or services from anywhere and at any time.


In addition, the growth of smartphone usage is impressive. According to Statista’s report, the number of smartphone users worldwide is expected to reach 4.3 billion by 2023, an increase of 12% over 2021.


This means that there will be a huge number of potential mobile app users in the global market. Having an app allows you to take advantage of this trend and reach a wider audience.


Another relevant fact according to Google Trends, some of the most searched apps in Spain in the last 12 months are WhatsApp, Instagram, TikTok, Telegram and Netflix.


These Apps reflect the users’ interest in communication, entertainment and leisure but above all a better and easier access to the services offered by companies.


These are some of the benefits of implementing an App in your organisation:


Improve the user experience.

You can design an intuitive and user-friendly interface, tailored to the needs of your customers, resulting in a smooth and pleasant experience. By offering personalised functionalities tailored to each user, you can increase customer satisfaction and strengthen their loyalty to your business.


Use in-app marketing strategies to promote your products or services, send relevant notifications and make special offers.


Information about your customers and their tastes

Collect valuable data about your customers’ behaviour, allowing you to improve your strategies and make informed decisions. You can learn about their preferences, buying habits, interactions with your app and much more.


This data gives you a deeper understanding of your audience and helps you personalise your marketing strategies and offer them products and services that fit their needs. With this information, you can make informed decisions and constantly improve your business strategies.


The ability to collect and analyse this data allows you to personalise your marketing strategies, improve the customer experience and make informed decisions that drive your business growth.


Differentiate yourself from your competitors.

A well-designed and functional app shows your customers that you are on the cutting edge of technology and that you care about providing the best customer experience.


A mobile app allows you to stand out from your competitors and show an image of innovation and professionalism. In addition, you can take advantage of the advanced functionalities of your app, such as geolocation, voice recognition or augmented reality, to offer added value to your customers and differentiate yourself even more in the market.


Automate processes and improve the internal productivity of your business. You can integrate tools and systems that streamline tasks, optimise internal communication and simplify project management.


This allows you to save time and resources, and focus on strategic areas that drive the growth and success of your business. Don’t underestimate the power of automation in improving business efficiency and seriously consider developing an app to take advantage of these benefits.


In short, an app is essential for any organisation that wants to optimise its conversion rate while enhancing the customer experience.

At Luce IT we solve the challenges your organisation faces in a simple way and we effectively solve the challenges of reaching your customers, improving their experience, standing out in a competitive market and increasing operational efficiency through the development of your mobile application.


We know how important it is to stand out in a highly competitive market. With our experience in mobile application development, we create an app that reflects the innovative and professional image of your company.


Don’t wait any longer, give your business the boost it needs with a mobile app!


Want to know more about CRO?
Contact the Luce IT team and we will help you find the right solution and use case for your business

Luce IT, always adding value

“We believe that technology and data could change the world”

The history of Luce is a story of challenges and nonconformity, always solving value challenges using technology and data to accelerate digital transformation in society through our clients.

We have a unique way of doing consulting and projects within a collegial environment creating “Flow” between learning, innovation and proactive project execution.

In Luce we will be the best offering multidisciplinary technological knowledge, through our chapters, generating value in each iteration with our clients, delivering quality and offering capacity and scalability so they can grow with us.



>>Would you work with Luce again?

>>Luce Strategic Plan 2022