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Positioning your application in the “App Stores”

Apple’s App Store, with more than 500,000 applications, and Android Market, with more than 200,000 applications, are the stores with the largest offer of mobile applications.

The large number of applications and the competition to reach a prominent position in the ranking of applications in the stores makes it necessary to establish a strategy to achieve better positioning in searches in the stores.

In the stores there are two search criteria, by novelty and by popularity. When an application is uploaded, it is initially positioned as new and later it is placed in the last positions of the application ranking in the category where it has been registered. How can we improve the positioning in this ranking?

Apple’s App Store, with more than 500,000 applications, and Android Market, with more than 200,000 applications, are the stores with the largest offer of mobile applications.

The large number of applications and the competition to reach a prominent position in the ranking of applications in the stores makes it necessary to establish a strategy to achieve better positioning in searches in the stores.

In the stores there are two search criteria, by novelty and by popularity. When an application is uploaded, it is initially positioned as new and later it is placed in the last positions of the application ranking in the category where it has been registered. How can we improve the positioning in this ranking?

  • Choose the right category within the store, a category that fits the functionalities of the application.
  • Include keywords when uploading the application to the store, which will make it easier for the user to find the application.
  •  Get users to rate the application well. They will rate it with stars on the “App Store” page and to get a star rating it is important to take into account the comments made by users and improve the application based on their demands.
  • Update your “App Store” page often to test what works best.
  • It is essential to get as many downloads as possible, since the application will go up in the ranking of its category as its downloads increase. To do this, it is key to implement an action plan to promote the application.

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