Digital Marketing Funnel Optimization
Taking care of customer interactions with the brand throughout the customer journey is key to ensure conversion.
There are more and more channels, platforms, messages and creative...
The website, advertising, the App and social networks are channels for communication with your customer to begin, that is, they are the way to get potential customers to knock...
Discover the Digital Optimization Ecosystem that will allow you to increase your conversion rate
The mission of any organisation is to increase its conversion rate across all available sales channels,...
How to improve the customer experience in digital channels?
Any user who suffers an inadequate experience in an online channel when they want to purchase a product or request a...
Luce has Assets designed based on our expertise, methodology and technology that increase the conversion rate of our clients.
Over the past year, consumer shopping behaviour has driven e-commerce and...
A year after the pandemic began, we have seen how our personal and professional habits have evolved in such a way that experts speak of a 10-year technological leap. ...
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You can review our Privacy Policy and all information about Cookies Policy on this website.
We use cookies to enable the functionality of our website, understand its performance and perform analytical tasks.
Some cookies are strictly necessary for the use of the website, other cookies (Analytical, Functional, Performance and Advertising Cookies) allow to offer an experience on the website depending on your navigation. In no case are personal data stored through these cookies (technical) and they do not require the express consent of the user. The user is guaranteed that under no circumstances will they be used for any other use than that indicated.
You can review our Privacy Policy and all information about Cookies on this website.
You are also informed that in luceit.com you can configure to accept or not the personalization and analytics cookies (Non-Necessary):
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Cookie
Duration
Description
_GRECAPTCHA
5 months 27 days
This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
cookielawinfo-checkbox-advertisement
1 year
Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics
1 year
Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
cookielawinfo-checkbox-functional
1 year
The cookie is set by the GDPR Cookie Consent plugin to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
1 year
Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
cookielawinfo-checkbox-performance
1 year
Set by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Performance".
CookieLawInfoConsent
1 year
Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
JSESSIONID
session
The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.Used as HTTP session token identifier.When a request is sent to campaigns.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Cookie
Duration
Description
_ga
2 years
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_XXXXXXXXXX
2 years
This cookie is installed by Google Analytics.
_gat_UA-XXXXXXX-XX
1 minute
A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gcl_au
3 months
Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid
1 day
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
webformvisitor_
session
Zoho records data on visitor behaviour on the website. This is used for internal analysis and website optimisation.
zc_cu
1 year
Zoho cookie. Collects information on user preferences and/or interaction with web-campaign content – This is used on CRM-campaign-platform for promoting events or products.
zc_cu_exp
1 year
Zoho cookie. Collects information on user preferences and/or interaction with web-campaign content – This is used on CRM-campaign-platform for promoting events or products.
zc_loc
session
Zoho cookie. Collects information on user preferences and/or interaction with web-campaign content – This is used on CRM-campaign-platform for promoting events or products.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Cookie
Duration
Description
IDE
1 year 24 days
Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
test_cookie
15 minutes
The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Cookie
Duration
Description
_zcsr_tmp
session
Zoho sets this cookie for the login function on the website.
AnalyticsSyncHistory
1 month
Linkedin used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries
bcookie
2 years
LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie
2 years
LinkedIn sets this cookie to store performed actions on the website.
lang
session
LinkedIn sets this cookie to remember a user's language setting.
li_gc
2 years
Linkedin Used to store consent of guests regarding the use of cookies for non-essential purposes
lidc
1 day
LinkedIn sets the lidc cookie to facilitate data center selection.
pll_language
1 year
The pll _language cookie is used by Polylang to remember the language selected by the user when returning to the website, and also to get the language information when not available in another way.
UserMatchHistory
1 month
LinkedIn sets this cookie for LinkedIn Ads ID syncing.
zc_consent
1 year
Zoho cookie.Manage user consent for tracking and cookie banner display settings
zc_show
1 year
Zoho cookie.Manage user consent for tracking and cookie banner display settings
ZCAMPAIGN_CSRF_TOKEN
session
Zoho campaigns cookie. This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Cookie
Duration
Description
_lr_hb_-
1 day
Necessary for the correct functioning of LogRocket, a tool for capturing errors in the browser.
_lr_tabs_-
1 day
Necessary for the correct functioning of LogRocket, a tool for capturing errors in the browser.
_lr_uf_-
session
Necessary for the correct functioning of LogRocket, a tool for capturing errors in the browser.
