Did you know that having an optimized App will improve your digital sales?
According to a Comscore study, 87% of users use mobile applications. The era of mobile applications has arrived and understanding its benefits and potential is key to boost productivity and business success.
Whether you are looking to increase sales, improve the user experience in your application or web, increase the internationalization of your business, strengthen the company’s brand, attract new customers or retain existing ones, mobile applications offer practical solutions to these different needs.
It is essential to evaluate the specific needs and objectives of your organization. Some key questions that we at LuceIT consider are:
a) Which tasks or business processes do you want to optimize with the mobile application?
b) What are your company’s security and privacy requirements??
c) The application needs to be integrated with existing business systems?
d) Which specific mobile device features are essential for your business?
Observing how mobile applications are used in your industry can provide you with valuable information.
If your company already uses internal systems, such as CRM, it is essential to evaluate the integration capacity of these tools in mobile applications.
In addition, before making any decisions, it is critical to understand the different types of mobile applications available on the market. Here are three main categories to consider:
a) Native applications: These applications are designed to run on a specific operating system and mobile device. They are highly optimized and offer superior performance, but may require additional development resources if you want to span multiple platforms.
b) Mobile web applications: These apps run in a mobile browser and are accessible via a URL. While they are easier to develop and maintain, they do not offer the same level of performance and access to device features as native apps.
c) Hybrid applications: These applications combine elements of native applications and mobile web applications. They are developed in standard web languages and wrapped in a native container. Hybrid apps provide a similar experience to native apps on multiple platforms, but may be less efficient in terms of performance.
At LUCE IT, we understand the importance of identifying your company’s specific needs before making any decision.
Our extensive experience in the creation and optimization of mobile applications allows us to offer customized solutions adapted to the needs of different organizations.
That’s why we invite you to participate in the free webinar where our Luce IT experts talk about the different types of applications and how we can help your organization increase sales, from the conceptualization, production, maintenance and promotion of an app.
Optimize your business processes with a custom mobile app – find out how! Join the webinar
¿You need to optimize or create an app for your organization?
Contact the Luce Innovative Technologies team and we will help you find the right solution and use case for your business.
Luce IT, always generating value
“We believe that technology and data can transform the world.”
The history of Luce is a story of challenges and nonconformity, always solving value challenges using technology and data to accelerate digital transformation in society through our clients.
We have a unique way of doing consulting and projects within a collegial environment creating “Flow” between learning, innovation and proactive project execution.
At Luce we will be the best by offering multidisciplinary technological knowledge, through our chapters, generating value in each iteration with our clients, delivering quality and offering capacity and scalability so that they can grow with us.