Case Study Bahia Principe Hotels & Resorts

Deploying AI modeling analytics systems with Microsoft Azure

Luce Innovative Technologies implements at Bahia Principe Hotels & Resorts, part of the Piñero Group, Artificial Intelligence models in order to classify your customers using navigation data, as well as predict the probability of conversion with the implementation of Machine Learning’s Unsupervised Clustering Algorithm.


The challenge for Bahia Principe Hotels & Resorts, part of the Piñero Group, was to evolve towards an analytical system based on AI models.


Luce performed data ingestion in Microsoft Azure’s Data Lake, developing a configuration for managing large amounts of data.


Among others, the optimization optimisation of digital marketing campaigns, achieving savings of between 3% and 20% in annual expenditure.

A successful team

Artificial Intelligence

Classify customers using browsing data

Machine Learning

Automatic segmentation of web users


1:1 and real-time web personalisation

Clustering Machine Learning Algorithm

Luce Innovative Technologies deployed Artificial Intelligence models at Bahia Principe Hotels & Resorts, part of Piñero Group, in order to classify your customers using browsing data, as well as to predict the probability of conversion.

Our customers say

The implementation of Luce’s clustering algorithm allowed us to optimise marketing campaigns by up to 20 points”.

Thanks to the processing flexibility offered by Microsoft Azure, we were able to train the AI models without the need to increase our own infrastructure”.

Gabriel Bergas 

Head of Data & Direct Sales Manager at Bahia Principe Hotels & Resorts

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