Data Warehouse ingestion and creation for Paid Media tools
Integration and centralisation of analytics and Paid Media data in a data platform for exploitation from Power Bi.
The objective was to bring data from various tools (ga, gads, facebook ads, DV360…) to the Azure storage system, transforming and merging the data with ETLs in Databricks and making the results available in Power BI to track costs and monitor the results of marketing campaigns.
Advantages gained
- A single, shared view of information, facilitating collaboration and communication between teams.
- Holistic understanding of marketing campaign performance and business impact
- Better decision making and deeper, more segmented analysis
- Increased efficiency and productivity, elimination of repetitive tasks and manual exports and errors
- Increased scalability and flexibility, easy integration of new sources and adaptability to business needs
- Ability to perform predictive analytics and forecast future trends
Outline of the solution
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