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Bahia Principe Hotels & Resorts
Machine Learning

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Machine Learning

Implementing AI model analytics systems with Microsoft Azure

Bahia Principe Hotels & Resorts

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The challenge for Bahia Principe Hotels & Resorts, part of the Piñero Group, was to evolve towards an analytical system based on AI models.

Luce performed data ingestion in Microsoft Azure's Data Lake, developing a configuration for managing large amounts of data.

Among others, the optimisation of digital marketing campaigns, achieving savings of between 3% and 20% in annual expenditure.

Clustering Machine Learning Algorithm

Luce Innovative Technologies implemented Artificial Intelligence models at Bahia Principe Hotels & Resorts, part of the Piñero Group, in order to classify its customers using navigation data, as well as predict the probability of conversion.

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The implementation of Luce's clustering algorithm allowed us to optimise marketing campaigns by up to 20 points".

Thanks to the processing flexibility offered by Microsoft Azure, we were able to train the AI models without the need to increase our own infrastructure".

Gabriel Bergas 

Gabriel Bergas 

Head of Data & Direct Sales Manager en Bahia Principe Hotels & Resorts

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