RIU Hotels & Resorts
CRO

CRO

Conversion Rate Improvement and Web Optimisation

RIU Hotel & Resorts

Read the full case

If you tried to book a room online and it kept giving you problems, how long would you keep trying before you started looking for somewhere else to stay? Probably not very long.

That's why RIU Hotels & Resorts uses Tealeaf to quickly find and fix any website issues that may be causing you to lose customers and also gain insights to improve conversion.

The RIU Hotels & Resortscase study , in which Luce Innovative Technologies has applied Tealeaf technologyfrom our partner Acoustic, has achieved excellent results in the optimisation of its website:

-30%
reduction in need for situation analysis.
-50%
cut in response times to detect anomalies
3%
of global turnover reported as anomalous

Conversion Rate Improvement and Web Optimisation

RIU Hotels & Resorts, an international hotel chain, has developed new strategies on its website to study user behaviour and improve conversions with the aim of offering an optimal user experience. The use of Acoustic Experience Analytics has brought excellent results.

Do you want to know more?

My team is amazed at the speed and accuracy with which problem situations are detected.

Tealeaf has helped reduce anomaly detection times by more than 50% and, thanks to the new Cloud version's interface, it allows us to drill down into the analysis and generate more accurate hypotheses."

User experience is vital, as it fundamentally works with the customer's emotions when choosing a hotel or resort".

RIU Hotel & Resorts

RIU Hotel & Resorts

VP, Digital Business

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