Technological solutions

Digital marketing

Do you want to get more customers and improve your users’ experience?
Solve your challenge with an exceptional digital strategy: scalable, omnichannel and automated solutions that are easy to implement and manage.
Achieve your goals in the shortest possible time!

Clients with digital marketing solutions



Digital Marketing

Optimization and Analytics

Software solutions, architecture, cloud migration and data governance that will drive the digital transformation of your organization.



Analytics, testing, CRO, UX and personalization solutions built on the ecosystem itself and adapted to each element of the customer journey.


Optimization and Analytics

Web Analytics

The process of measuring and analyzing data on user activity on a website, with the aim of understanding their behavior and obtaining valuable insights for decision making.

Session Analysis

Detailed examination of a user’s interactions during their visit to a website in a single session, allowing you to identify behavioral patterns and improve your user experience.

CRO Methodology

Boost your digital sales with Luce’s CRO methodology. Convert users into loyal customers by applying the CRO methodology: analytics, session analysis, AB Testing, VoC and Personalization.




Marketing Cognitivo

AI and data analytics to understand and predict consumer behavior more deeply and accurately. Create personalized, relevant experiences and increase conversion.


Use of advanced behavioral analytics and automation technologies to personalize on an individual basis. Delivers highly personalized experiences on a large scale in real-time.

Mar&AdTech Ecosystem

Creation and optimization of a technological environment with various marketing and advertising platforms and tools. Integration of technologies, data analysis and automation to maximize results.


We create stories with real impact

Case Study - RIu Hotels & Resorts

Session Analysis

The RIU Hotels & Resorts case study, in which Luce Innovative Technologies has applied Tealeaf technology from our partner Acoustic, has achieved excellent results in the optimization of its website:

  • 30% reduction in the need for situation analysis.
  • 50% reduction in response times to detect anomalies.
  • Detection of anomalous situations of web traffic with economic impact.
    Design of new strategies that have allowed us to reduce the number of obstacles by redirecting traffic to the optimal funnel.


Digital Marketing

Consulting and Auditing

Evaluation and analysis of the organization’s existing strategies: effectiveness of campaigns, web optimization, use of digital channels and alignment with business objectives.

Digital Strategy

Customized plan aimed at maximizing digital presence, increasing user interaction on online channels to increase conversions and achieve your business objectives.


Always creating value for our customers

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Luce's customers are an active part of our specialized team.

success stories

Real results are reflected in success stories and customer satisfaction.
success stories

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Luce Innovative Technologies drives the digital transformation of your business

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