Technological solutions
Digital marketing
Clients with digital marketing solutions
References
END-TO-END SOLUTIONS
Digital Marketing
Optimization and Analytics
Software solutions, architecture, cloud migration and data governance that will drive the digital transformation of your organization.
Customization
Analytics, testing, CRO, UX and personalization solutions built on the ecosystem itself and adapted to each element of the customer journey.
END-TO-END SOLUTIONS
Optimization and Analytics
Web Analytics
The process of measuring and analyzing data on user activity on a website, with the aim of understanding their behavior and obtaining valuable insights for decision making.
Session Analysis
Detailed examination of a user’s interactions during their visit to a website in a single session, allowing you to identify behavioral patterns and improve your user experience.
CRO Methodology
Boost your digital sales with Luce’s CRO methodology. Convert users into loyal customers by applying the CRO methodology: analytics, session analysis, AB Testing, VoC and Personalization.
END-TO-END SOLUTIONS
Customization
Marketing Cognitivo
AI and data analytics to understand and predict consumer behavior more deeply and accurately. Create personalized, relevant experiences and increase conversion.
Hyperpersonalization
Use of advanced behavioral analytics and automation technologies to personalize on an individual basis. Delivers highly personalized experiences on a large scale in real-time.
Mar&AdTech Ecosystem
Creation and optimization of a technological environment with various marketing and advertising platforms and tools. Integration of technologies, data analysis and automation to maximize results.
END-TO-END SOLUTIONS
We create stories with real impact
Case Study - RIu Hotels & Resorts
Session Analysis
The RIU Hotels & Resorts case study, in which Luce Innovative Technologies has applied Tealeaf technology from our partner Acoustic, has achieved excellent results in the optimization of its website:
- 30% reduction in the need for situation analysis.
- 50% reduction in response times to detect anomalies.
- Detection of anomalous situations of web traffic with economic impact.
Design of new strategies that have allowed us to reduce the number of obstacles by redirecting traffic to the optimal funnel.
OTHER SERVICES
Digital Marketing
Consulting and Auditing
Evaluation and analysis of the organization’s existing strategies: effectiveness of campaigns, web optimization, use of digital channels and alignment with business objectives.
Digital Strategy
Customized plan aimed at maximizing digital presence, increasing user interaction on online channels to increase conversions and achieve your business objectives.
END-TO-END SOLUTIONS
Always creating value for our customers
Want to know more about Luce?
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Contact Luce
You can write us an email to info@luceit.com, or fill out this form and we will contact you as soon as possible.
