Exclusive reports and use cases carried out by our team specialising in the best technological solutions in the areas of software development, Big Data, Digital Marketing, Analytics, Cloud and Intelligent Automation.

The 5 pillars of Customer Digital Journey

Discover how brands engage their audience at every stage of the customer journey with the five pillars of the Customer Digital Journey presented in a captivating infographic.

Conversion Rate Optimization

Advantages of Session Analytics and Conversion Rate Optimisation. Improve your digital channel optimisation strategy and how to increase your online sales.

FinOps +Analytics

Why a Dashboard to Control Spend in the Cloud? Discover how analytics coupled with FinOps will help you get the most value from your cloud investments.

Digital Marketing
Attribution Models by Luce 2022

White paper by the Luce team on attribution models. Find out how much each medium,channel, message or promotion have contributed to the final conversion of your customers.


Optimise Financial Management in the Cloud with FinOps: an emerging methodology that combines finance and operations for effective financial management in the cloud.

Conversion Rate Optimization Asset

Detailed infographic on how to optimise your conversion rate by applying the proprietary solutions or ``Assets`` developed by the Luce Innovative Technologies team.

Hyper Personalization
Multi-channel Hyper-personalization

Report on the challenges and keys to hyperpersonalisation. Discover how to improve your customers' experience, optimise marketing investments and increase sales.

Partners resources

Our team is specialised and certified in the best solutions that automate and accelerate the digital transformation of our clients’ value. We are partners of market technology leaders in the areas of Cloud, Big Data, Infrastructure, Intelligent Automation and Digital Marketing.



News and press room of Luce Innovative Technologies. Check out the latest posts published by Luce experts on Artificial Intelligence, Big Data, Analytics, CRO Development, CEM, Architecture, RPA, Cloud.

Luce Innovative Technologies drives the digital transformation of your business

Luce is the company selected by our clients to accompany them in their digital transformation in the areas of technology, data and automation, without losing the essence of an innovative, specialized and committed team.

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