UNED transforms its digital experience and reduces student dropout rates
We are proud to announce the success of our collaboration with the National University of Distance Education (UNED), the largest public university in Spain. Together, we have completed a crucial phase in their modernization strategy, implementing a data intelligence system that has allowed us to detect and eliminate critical barriers in their enrollment and academic management processes.
We know that, in a distance education environment, the digital platform is the campus. Therefore, the challenge we addressed together with UNED was clear: optimize their key processes to reduce digital abandonment rates and ensure that technology facilitates access to education, rather than being an obstacle.
Technology to “listen” to the digital student
To face this challenge, our team deployed a comprehensive solution based on two leading technologies: Tealeaf by Acoustic and VWO. These tools allowed us, together with the university’s IT and Business team, to move from assumptions to data-based certainty.
Thanks to the implementation of session analysis with Tealeaf, we achieved unprecedented visibility into real student interaction. Our analysis allowed us to identify 61 specific obstacles —from technical errors to usability problems— that were generating friction in the conversion funnels and hindering essential procedures such as tuition payment.
Subsequently, we used the VWO platform to run A/B tests. This allowed us to validate the proposed solutions before their widespread implementation, thus ensuring that every change we recommended had a real and measurable positive impact on the user experience.
The result: A 10% improvement in procedure completion
The impact of our intervention has been immediate. The analyses project a 10% increase in the successful completion of key processes, a figure that translates directly into more efficient management and thousands of students achieving their academic goals more easily.
Rocío Muñoz, Vice-Rector of Technology at UNED, has valued our joint work very positively:
“The implementation of Tealeaf and VWO, hand in hand with Luce IT, is a clear reflection of UNED’s commitment to the modernization of its services. This project has provided us with unprecedented visibility into the behavior of our students, allowing for agile decision-making and much more efficient resource allocation.”.
With this project, we reaffirm our commitment to driving innovation in the education sector, helping leading institutions like UNED put the student at the center of their digital strategy.
At Luce IT, we help you improve conversion and your user experience with our CRO Service and Session Analytics solutions. If you want to know more about how we can help you optimize your digital channels, get in touch with us.
Get to know the details of this success story
If you want to delve deeper into how we executed this project, what specific metrics we used, and how our methodology transformed data into actions, we invite you to consult the full report.
FAQ
How can I reduce the abandonment rate in my digital processes?
To reduce abandonment, it is vital to understand the “why” behind user behavior. As we did in this case, we recommend using session analysis tools (like Tealeaf) that allow you to visualize real interaction and detect hidden frictions, such as technical errors or usability problems, that traditional analytics do not show.
What is the difference between traditional web analytics and digital experience analysis?
Traditional analytics (like Google Analytics) tells you what is happening (e.g., “the user left”), while digital experience analysis explains why (e.g., “the user received a confusing error message”). This deep visibility is what allowed us to identify 61 specific obstacles in UNED’s processes.
Why is it important to perform A/B Tests before implementing changes on the web?
Making changes based only on intuition is risky. A/B Tests, executed with tools like VWO, allow you to scientifically validate which variant of a page works best with real users. This ensures that every implemented change has a guaranteed positive impact on conversion and experience.
How does user experience (UX) influence goal conversion?
An optimized UX eliminates barriers and facilitates the user’s path toward their goal, whether it is enrollment or a purchase. By eliminating navigation friction and clarifying messages, as we achieved in this project, the rate of successful process completion can be significantly increased.
Is a specialized team necessary to improve the digital experience?
Counting on an expert partner in CRO (Conversion Rate Optimization) and technology is fundamental to translate data into actions. At Luce IT, we contribute not only the tools (Tealeaf, VWO) but also the methodology and expert analysis to detect improvement opportunities that directly impact business results.
Luce IT, your trusted technology innovation company
The Luce story is one of challenge and non-conformity, always solving value challenges using technology and data to accelerate digital transformation in society through our clients.
We have a unique way of doing consulting and projects within a collegial environment creating “Flow” between learning, innovation and proactive project execution.
At Luce we will be the best by offering multidisciplinary technological knowledge, through our chapters , generating value in each iteration with our clients, delivering quality and offering capacity and scalability so they can grow with us.
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