Incorporate the voice of the customer in your App

Unite VoC and Conversion Rate Optimization (CRO) to improve user experience in mobile apps


If your company has a mobile application, it is essential that you know in depth what happens inside it and what your users say about it: What do they like and dislike about your App, how do your users behave, how can you improve their experience and build their loyalty?

To be able to answer these questions, it is advisable to use a tool that collects and combines in a single solution the data of the customers who use the mobile application. With this information, it is possible to make decisions that improve the user experience in the playstores and thus achieve a long-term benefit for the business based on improving the customer experience in mobile applications.

In addition, this tool can help the company understand user opinions and comments, which brings significant improvements in the quality of the application.

In short, we are talking about combining two VoC and CRO strategies for mobile applications, but how to unite these two methodologies in one solution?


To achieve an effective VoC and CRO strategy combined, the first thing to do is to understand each of them separately and how they relate to each other:

  • On the one hand, voice of the customer (VoC) refers to the collection and analysis of the comments, opinions and suggestions that users make about a mobile application. This process is essential to understand the needs and expectations of customers, and to be able to make decisions to improve their experience.
  • On the other hand, conversion rate optimization (CRO) aims to increase the percentage of users who perform a specific action in the application, such as making a purchase or registering on the platform. To achieve this, techniques and tools are used to analyze user behavior and optimize the interface and usability of the application.


Both strategies are important to the success of a mobile app, but how can we bring them together in a single solution?


This solution can offer multiple benefits for companies that have mobile applications. For example, it can enable them to identify problems and areas for improvement in the application, analyze user behavior and design solutions that improve the user experience. In addition, it can help companies understand user opinions and feedback, which can result in significant improvements in the quality of the application.


At Luce IT we have developed our own Asset for CRO in mobile applications that combines the voice of the user. It is an easy to implement solution that optimizes resources and helps to prioritize future initiatives based on data with 360º vision of your own but also that of your competitors.


If you want to know more about how to unite VoC and CRO for mobile apps and improve user experience, increase conversion rate and customer satisfaction, do not hesitate to register for our next webinar on May 25th at 17.00 (CEST).


Combining both methodologies into a single solution can help to better understand user needs and expectations and to continuously improve the mobile application.


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