How AI changes Digital Marketing

Currently, artificial intelligence poses uncertainties as well as a wealth of opportunities. Don’t you think we are facing a situation similar to the emergence of the internet or the first cell phones?

In this sense, marketers and content creators have a key role to play in defining the next phase of AI-driven growth in digital advertising.

Creativity remains an essential pillar in marketing, but the ability to generate a wide variety of creative at scale, but with great value for the right audience, and also adapt it at the speed required to meet consumer expectations is a monumental challenge.

The effectiveness of AI relies heavily on the quality of the data it is fed with. Establishing new and authentic relationships with customers, based on trust and genuine value exchange, is critical to building a robust measurement infrastructure for an AI-driven future.

Despite the fragmentation of consumer behavior, the fundamental goal of digital marketing remains to establish connections with customers and convert demand into profitable growth. AI can be a powerful ally in helping you identify your most valuable customers across different devices, platforms and demographics.

So, How can you optimally establish a connection with your customers? We describe 3 fundamental pillars so that you can convert visitors into customers.


Data collection and analysis are fundamental aspects of digital marketing.

The age of artificial intelligence has greatly expanded our capabilities to collect data from multiple sources, from social media interactions to browsing behavior on websites and mobile apps.

This data is used to better understand audiences, identify trends and patterns, and predict future behaviors. Data analytics enables marketers to make more informed decisions, optimize strategies and personalize the customer experience more effectively.

Marketing Channels

Marketing channels are the vehicles through which companies interact with their audience. From social media to online ads and beyond, the right choice of channels is crucial to reach the right audience at the right time and maximize the impact of marketing campaigns.

Your messages or ads can reach your audience through different media or platforms. These channels can be social networks, e-mailing, search engines, social media Ads or “non-digital” marketing such as face-to-face events or print advertising. This way you can rely on AI when choosing the right channel, which will of course depend on the target audience, the campaign objectives and the product or service you want to offer.

The right channel strategy allows digital businesses to reach their audience effectively, increase brand visibility and generate engagement with potential customers, and its profitability increases when supported by the right artificial intelligence tools.


Artificial intelligence has revolutionized the way we can create images, videos, texts, audios, etc… offering a wide range of tools and platforms that allow marketers to generate innovative and engaging content in a more efficient and scalable way.

Here is a list of tools in case you don’t know them:

  • Adobe Sensei: This Adobe platform uses AI to assist in the creation of visual content, from image editing to the generation of creative designs.
  • Canva: This is a graphic design tool that uses AI to suggest layouts, colors and visual elements to suit the user’s needs.
  • Wordsmith: This tool uses AI to automatically generate written content, such as reports, articles and product descriptions, from structured data.
  • Runway ML: This is a platform that allows users to create generative art using pre-trained AI models. It can be used by artists and designers to explore new forms of visual expression.
  • DALL-E: Developed by OpenAI, DALL-E is an AI model that generates images from textual descriptions. It is capable of creating unique and stunning illustrations based on the instructions provided.
  • Deep Dream Generator: This tool uses the “Deep Dreaming” technique to transform existing images into surreal artistic compositions using convolutional neural networks.
  • Artbreeder: A platform that allows users to mix and match images to create new works of art using AI algorithms.


These tools not only offer creative solutions, but also open up new possibilities for experimentation and artistic expression and are of great help in the world of digital marketing.

However, it is not enough just to create content, from the marketing department of each organization the goal must be to do it in a personalized, scalable way, at the right time and for the right audience.

This means that marketing departments must be able to develop creative messages and content that resonate with specific audiences, while remaining efficient in terms of resources and production.

The combination of personalized and scalable creative enables organizations to deliver memorable and effective brand experiences across multiple channels and customer touch points.


In conclusion, the era of artificial intelligence is rapidly transforming the digital marketing landscape, offering both challenge and unparalleled opportunity.

Marketers and content creators have a responsibility to adapt to this constant change by taking full advantage of the AI tools and platforms available to collect and analyze data, select the most effective marketing channels, and generate personalized and scalable creative content.

By doing this, organizations will establish stronger connections with their audiences, maximize the impact of their digital marketing campaigns and therefore recoup ROI in an ever-evolving digital environment. Ultimately, success in AI-driven digital marketing is about organizations’ ability to understand and meet their customers’ needs and wants accurately and relevantly at all times.




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