How to succeed in the analysis of marketing campaigns?

Today’s consumers are in control. They choose how, when, and where they wish to engage your brand. They select a blend of channels they want to use, whether it’s email or web, mobile or social, telephone or chat. Along the way, they expect you to know their interests and preferences and to use this knowledge to provide consistent, timely, relevant, and personalized experiences.


Each consumer engagement leaves behind a trail of data — clues about a particular encounter and about how that individual might behave in the future. Analyzing these interactions helps
business-to-business (B2B) and business-to-consumer (B2C) marketers make quantifiable assessments about what consumers will respond to and what they will ignore, as well as when to make real-time adjustments to their marketing campaigns.

Data about customers, prospects, and campaigns builds up quickly: in customer relationship management (CRM) systems, in marketing automation systems, and in dozens of specialized marketing apps that can comprise your marketing technology (MarTech) stack. Much of this data gets sequestered in individual “silos.” Hence, it’s difficult to unify and integrate, either in a customer data platform (CDP) or in other common data repositories. And yet properly acquiring, managing, and analyzing data is the supreme task facing marketers as they seek to enrich their customer profiles and refine their marketing strategies.

To succeed with marketing analytics, you must access, centralize, and normalize all types of data and make it actionable for business intelligence (BI) and data science initiatives. Acquiring
consistent, accurate data is the key to segmenting customers, creating specialized content, formulating unique offers, and measuring the return on your marketing investments.


That’s what the ebook from Luce, Partner of Snowflake , we encourage you to download: Cloud Marketing Analytics for Dummies. Among other highlights you will find:

  • Moving from mass marketing to personalization
  • How to manage the customer journey and ROI
  • Pursuing modern data science initiatives
  • What’s possible by securely sharing data across a broad ecosystem
  • Why building a modern cloud technology stack matters




*Source: “Cloud Marketing Analytics for dummies” – Snowflake Special Edition


Do you want to learn how to unify, analyse and securely share data to better understand and serve your customers?
Contact the team of experts at Luce Innovative Technologies to find out how we can help you solve your technology challenges successfully.



Passion for technological challenges

“We believe that technology and data could change the world”

The history of Luce is a story of challenges and nonconformity, always solving value challenges using technology and data to accelerate digital transformation in society through our clients.

We have a unique way of doing consulting and projects within a collegial environment creating “Flow” between learning, innovation and proactive project execution.

In Luce we will be the best offering multidisciplinary technological knowledge, through our chapters, generating value in each iteration with our clients, delivering quality and offering capacity and scalability so they can grow with us.



>>Would you work with Luce again?

>>Luce Strategic Plan 2022