Incorporate the voice of the customer with surveys and feedback to understand their needs, preferences and pain points.
Boost your digital sales
Convert users into loyal customers by applying CRO methodology
Boost your digital sales
Convert users into loyal customers by applying CRO methodology
How do we work with CRO at Luce?
Transform your users into customers with Luce IT’s proven CRO methodology.
We create a more personalised user experience using advanced analytics, testing and real-time personalisation.
What problems does the CRO solve?
Detects errors on the web
Identifies errors easily, without the need for a technician
Don't lose more sales by not knowing how to identify failures in your digital channel.
Prioritise incidents by reducing stress and saturation of the IT team.
Improve customer understanding
Incorporates AI to identify anomalies and struggels, and make data-driven decisions
Create verified hypotheses about user behaviour that can be easily scaled up
Measure data-driven customer engagement and create synergies with other teams
Improve the user experience
Take real-time action when anomalies are detected and reduce the time to market of your campaigns.
Create personalised journeys for your users. Make it simple and scalable
Identify and implement improvements that help increase the average ticket value of your products or services.
CRO methodology
01
Analytics
Using AI and advanced metrics we identify patterns and trends to segment and perform an in-depth analysis of your visitors.
02
Session Analysis
Proactive monitoring with real impact calculation to gain valuable insights into your friction points and get opportunities to improve the user experience.
03
Test AB
Creation of roadmap and implementation of best-practices on testing and advanced automated audiences that create synergies with analytics.
04
VoC
05
Personalización
Tailor content and offers to each user’s navigation including personalised one-to-one communications in Real-Time and across different digital channels.
Our approach to CRO
What technologies do we use?
Why Luce IT?
Integral vision
Business, processes, data and activation. Delivering consistent value aligned with the customer's business objectives, creating all solutions within their ecosystem.
Value based on clear metrics
Generation of a global perspective ensuring a real impact on our clients' KPIs.
References from large companies
The expertise of our team combined with working with the best technology partners makes us trusted by important organisers.
