Microsoft publishes Bahia Principe Hotels & Resorts and Luce success story

Bahia Principe Hotels & Resorts evolves towards an analytical system based on Artificial Intelligence models thanks to the implementation of Machine Learning’s Unsupervised Clustering Algorithm hosted on Microsoft Azure Web Apps.


Luce Innovative Technologies deploys Artificial Intelligencemodels on the Bahia Principe Hotels & Resorts website in order to classify its customers using browsing data, in addition to predicting the probability of conversion.


The technology of Microsoft Azure has enabled the execution of this project as it required an infrastructure capable of supporting the training of the models using large volumes of information, while at the same time making the data obtained available with optimal response times with the aim of not penalising the user experience.




The implementation of Machine Learning’s Unsupervised Clustering Algorithm has managed to automatically segment web users in real time according to their browsing patterns, finding strong correlations to their probability of final purchase.  The 1:1 web personalisation by segmenting high quality users, has achieved an optimisation of Digital Marketing campaigns achieving significant savings in annual spending.



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