Smart AI Day: Presentation of UCP and useful AI tools for organisations.
On March 20, 2026, the Madrid sky witnessed more than just a simple technological journey. On the 22st floor of the iconic Torre Picasso, Luce IT and Google Cloud joined forces to celebrate Smart AI Day. It was not just an event; it was a meeting point where real networking, business challenges, and pure innovation went hand in hand in an environment full of energy and ambitious visions.
The goal? To understand where we come from, what we are transforming today, and where the unstoppable wave of Agentic AI is taking us.
Our Legacy: The foundations of transformation (Past)
To know where we are going, we must first honor the path traveled. During the first part of the event, we looked back to remember those Luce IT assets that are already transforming the reality of many companies.
We talked about consolidated solutions that have allowed companies to make the leap to efficiency:
- Intelligent Document Processing (AIDP): Intelligent document automation that frees teams from repetitive tasks.
- App Experience: Optimizing the digital experience of users where they spend the most time: in their hands.
- Voice of Customer: Active listening tools that turn feedback into strategic decisions.
- ReCode AI and OptiShift: Solutions focused on code modernization and shift optimization, proving that AI is, above all, a human productivity tool.
This legacy is not just history; it is the foundation of trust that allows us to look to the future with the confidence of those who know how to execute with precision.
Impact Today: Protecting margin in real-time (Present)
In the “here and now,” companies face a critical challenge: pricing. In sectors like food retail, with over 15,000 SKUs and constant price changes, slowness in decision-making can destroy the profit margin.
At Smart AI Day, we presented the definitive answer: Price Shield & AI Scraping. Through live demonstrations, we showed how our AI agents are capable of taking care of your margin through:
- Advanced AI Scraping: A robust technology that doesn’t “break” when the competition changes their website, extracting data with unprecedented precision.
- Price Shield: Automated, daily pricing intelligence that allows for actionable reactions, ensuring every price change is profitable and competitive.
We moved from artisanal scraping and slow decisions to total visibility and real-time margin protection.
The UCP Revolution (Universal Commerce Protocol)
The highlight of the future came from Juan Luis Buenosvinos, Principal Architect at Google Cloud, who presented what promises to be the new industry standard: the #UCP (Universal Commerce Protocol).
Currently, digital commerce is fragmented. Each AI agent has to build a manual connection with each merchant, creating an inefficient and hard-to-scale ecosystem. UCP is the unified technical bridge that collapses this complexity.
What does this mean for users and companies?
- From “Search & Click” to “Ask & Act”: We move from manually browsing apps to autonomous agents executing complete tasks (discovery, purchase, and support) without friction or redirects.
- Trust through Tokenization: Transactions will be secure by design, replacing the exchange of raw data with cryptographic proofs of consent.
- Merchant Sovereignty: Companies maintain total control of their data and customer relationship, while Google acts as the technological “matchmaker” facilitating the connection.
Innovation and dynamics at Smart AI Day
At Smart AI Day, we didn’t want attendees to be mere spectators, but active protagonists of change. That is why we had a special guest: Doc Brown, from Back to the Future. With his unmistakable style and energy, Doc helped us understand precisely that the technological decisions we make in the present are what shape our destiny. His presence was the perfect catalyst to remind us that, although the future may seem complex, with the right tools and the right vision, “where we’re going, we don’t need roads”.
Inspired by this message, clients and Luce IT experts joined forces to imagine how agentic AI will solve the problems that seem impossible to us today. It was pure innovation in action: face-to-face networking where real business challenges met cutting-edge technological solutions almost instantly. Together, we didn’t just theorize about the next decade, but we began mapping out the roadmap for the next 10 years.
Did any of these solutions spark your curiosity? Don’t hesitate to get in touch with our team –> Contact
Frequently Asked Questions related to this event and what was presented (UCP, AI solutions, and Agentic AI)
What exactly is the Universal Commerce Protocol (UCP)?
It is a new technical standard, presented by Google Cloud at an event by Luce IT, a trusted partner. This standard is open-source and acts as a unified bridge between AI assistants and merchants, allowing fluid transactions without the need for complex manual integrations.
How does UCP change the way we shop online?
UCP allows us to move from the traditional “search and click” model across multiple websites to the “ask and act” model, where an AI agent completes the entire purchase process for us.
Is it safe to make transactions through this protocol?
Yes. UCP uses “Trust through Tokenization,” which means raw sensitive data is not shared, but rather cryptographic proofs of consent, ensuring bank-level security.
Why a partner like Luce IT with Google Cloud?
As strategic partners, we unite the robust infrastructure and vision of Google Cloud with Luce IT’s execution capacity and proprietary assets to offer a 360º vision of digital transformation.
Why attend a Google Cloud event with a partner like Luce IT?
Attending a Google Cloud event alongside a partner like Luce IT is not just going to a tech talk; it is accessing a privileged vision where the power of global infrastructure meets real, local execution capacity.
You will gain the following insights from these types of events:
– The knowledge and guidance to apply Google Cloud tools and be able to innovate with them.
– Access to experts and real cases, to build positive expectations and viability for your most ambitious projects.
– A strategic vision, learning about new developments far enough in advance to gain a clear competitive advantage.
