Redefine your company’s processes. Our event in Gran Madrid
On October 7th, we had the immense pleasure of hosting one of our most special and inspiring gatherings of the year: our event “Redefine your company’s processes”. On this occasion, we decided to step out of our usual office environment and move to a fantastic, lively setting: the facilities of Gran Madrid, one of our most innovative clients. It was a day marked by technology, innovation, and, most importantly, by a real, human connection between industry professionals.
To kick off the event with the best energy, our CEO, Javier Durán, welcomed all attendees. During his speech, Javier highlighted the vital need to adapt our organizations to the rapid changes of the digital ecosystem, recalling that redefining processes is no longer a luxury, but a fundamental step for sustainability and business growth. Following him, the stage was taken by Ana Isabel Giralda, our Director of Logistics, Industry, Entertainment, and Health, alongside Daniel Alonso, from the Luce Innovative Solutions team. Both professionals masterfully contextualized current market challenges. They discussed how companies face increasingly demanding users and the pressing need for operational agility, pointing to technology and the correct exploitation of data as the definitive bridge to overcome these challenges.
What did we present? The Transversal Intelligence Platform
The technological focus and highlight of the day was marked by the presentation of our major strategic bet: the Transversal Intelligence Platform (PIT). This is our main technological asset, an asset specifically designed to enable internal transformation and completely redefine your company’s processes.
The PIT is a transversal platform that naturally integrates data, analytics, and artificial intelligence, providing comprehensive support for decision-making across the entire organization. What makes this platform truly unique is that it unifies different information sources and all of Luce IT’s AI capabilities into a common environment. Thanks to this, we can transform raw information into actionable knowledge in real-time to accelerate faster, more accurate decisions always grounded in real data.
During the presentation, we introduced a revolutionary concept for business agility: the possibility of automating decisions with different degrees of autonomy. Through the PIT, systems no longer just tell us what happened or what will happen, but they can actually execute actions directly. Depending on the level of trust we want to establish and the configured business rules, the platform can range from suggesting the best possible action to a human operator (acting as a smart copilot) to making and executing the decision completely autonomously. This frees teams from repetitive and manual tasks, empowering them to focus on strategy and providing differential value.
To illustrate the practical potential of this technology, Roger Grossi, our Director of Travel, Education, Retail & Utilities, took the stage to discuss one of its most powerful applications: the Experience Hub. Roger masterfully explained how this solution, built on the capabilities of the PIT, is designed specifically to revolutionize the customer experience. The Experience Hub acts as a central brain that collects user signals and behaviors across all touchpoints, allowing companies to anticipate their needs, personalize every interaction, and ultimately offer a frictionless and highly satisfying customer journey.
Our clients’ experience: The Gran Madrid case
At Luce IT, we firmly believe that technology only proves its true value when applied to real problems and scenarios. Therefore, one of the most enriching and applauded moments of the event was the section dedicated to our clients’ experience and trust, featuring an outstanding intervention by Raúl Belber, CIO of Gran Madrid.
Playing “at home” gave Raúl the opportunity to show us, from the inside, how to tackle the immense challenge of customer experience in a sector as demanding and competitive as entertainment. Raúl recounted how technological adoption and process redefinition have allowed them to better understand their visitors, optimize internal operations, and ensure that everyone who walks through the doors of Gran Madrid enjoys a unique, safe, and memorable experience.
Hearing firsthand how the transformation of technological processes translates directly into smiles, loyalty, and operational efficiency was undoubtedly a massive source of inspiration for all attendees. His testimony validated the central premise of our event: when you improve and redefine your internal processes, your end customer is the first to notice and appreciate it.
The importance of our events
At this point, many might ask: why does Luce IT invest so much effort and care in organizing these types of in-person gatherings in a digital-dominated era? The answer is simple: because we deeply believe in people.
The cornerstone of these meetings is trust. Genuinely positioning ourselves as “Your trusted technological innovation company” is not just a corporate slogan; it is the core and purpose of everything we do every day. These in-person events are the perfect setting to strengthen those bonds of trust with our clients and partner ecosystem, demonstrating our real commitment to their business goals. They allow us to be by their side, understand their challenges from the inside, and build, shoulder to shoulder, the safest path to their digital future.
It was a true pleasure to share this great day at the Gran Madrid facilities, and we are already working with great enthusiasm on preparing our next gathering.
If you want to learn about any of these solutions and see how to apply them in your business, don’t hesitate to contact our team.
Frequently Asked Questions about this Event
What is Luce IT’s Transversal Intelligence Platform (PIT)?
The Transversal Intelligence Platform is a comprehensive technological solution that unifies data, analytics, and Artificial Intelligence into a single environment. Its purpose is to transform all an organization’s scattered information into actionable knowledge, enabling business teams to make faster, more accurate decisions based on real data.
How does a company benefit from automating decisions with different degrees of autonomy?
Automating decisions allows companies to gain unprecedented agility. Through the PIT, systems can be configured with different levels of autonomy: from simply prescribing or recommending the best action to an employee, to executing entire operational processes completely independently. This eliminates bottlenecks, reduces manual errors, and frees up teams to focus on higher value-added strategic tasks.
What is the Experience Hub and what role does it play in customer experience?
The Experience Hub is a specialized application built on top of the Transversal Intelligence Platform. It is designed to capture, process, and understand customer signals and behavior across all touchpoints. Because of this, companies can anticipate user needs and offer hyper-personalized interactions, guaranteeing a frictionless and highly satisfying customer journey.
Why is “trust” so important in digital transformation processes?
Trust is the central pillar both externally and internally for a company. Externally, it allows forging lasting and transparent relationships with end customers, who trust that their data is being used to improve their experience. Internally, it is crucial to have the trust and support of a strategic technology partner who deeply understands the business, ensuring that the adopted technology truly redefines and drives corporate processes.
