The ability to leverage information effectively can make the difference between success and digital stagnation. Data is one of the most valuable assets of organizations because it influences every aspect and department, from improving operational efficiency to making strategic business decisions, which of course must always be data-driven.
In strategic management, data provides key information for formulating long-term goals, identifying market opportunities and assessing competition. Data analysis enables leaders to make informed decisions and anticipate market trends.
On the other hand, within operational execution, data impacts both departments such as marketing with customer and industry data driving audience segmentation, message personalization and advertising campaign optimization, but also in other areas such as human resources, finance, sales, or customer service.
In this article you will see 4 successful projects that illustrate how data is transforming not only the way we operate, but also how we think and plan in all areas of an organization:
Google Ads Spend Optimization with SCM:
Thanks to the use of SCM, Asset de Luce whose acronym stands for Smart concordance management, it was possible to optimize spending on Google Ads thanks to the storage, processing and integration capabilities of various data sources.
The process of defining and automating smart rules, streamlined and optimized the work of filtering traffic from a retail client’s, incorporating keywords and improving performance across multiple matches.
This innovative approach not only reduces costs on Google Ads campaigns, but also maximizes the Return on Investment (ROI ) of paid media campaigns. Find out how this solution is helping digital marketers and managers make more informed and strategic decisions to achieve their business goals.
The following success story focuses on improving the user experience in mobile apps through intelligent comment review thanks to LIA.
For any organization with an App, this solution optimizes the processing and review times of comments in your mobile app by generating valuable insights with valuable information about user perception to help identify areas of improvement that drive customer retention and satisfaction.
Intelligent App Comment Review with LIA:
The following success story focuses on improving the user experience in mobile apps through intelligent comment review thanks to LIA.
For any organization with an App, this solution optimizes the processing and review times of comments in your mobile app by generating valuable insights with valuable information about user perception to help identify areas of improvement that drive customer retention and satisfaction.
Optimizing Data Warehouse Data Quality with Asset Data Quality:
Data quality is essential to optimize any process. Asset Data Quality has been used to proactively identify errors in customer data and act to improve its quality to enable confident decision making that impacts the business.
For data and IT managers, maintaining data integrity and accuracy is critical. Discover how this solution is implementing more than 300 quality rules in more than 50 business entities that are executed on a daily and efficient basis, generating alerts and processes to act on unforeseen events.
Delivery Process Optimization with AI Models for Companies in the Logistics Sector:
Artificial intelligence models are transforming all organizations, and in particular, this project focuses on the delivery process for companies in the logistics sector.
The implementation of predictive models based on historical delivery information was able to identify optimal times for deliveries, optimizing delivery times and eliminating wastes.
Technology managers can leverage these innovations to improve operational efficiency, reduce costs and deliver a superior customer experience. From route planning to inventory management, AI is revolutionizing the way modern logistics is done.
Want to know more?
Discover these four success stories at our website.
Data is a fundamental resource for all organizations, from companies to public administrations and for all departments. The ability to collect, analyze and act on data effectively is an indisputable fact for the success of your business.
If you still don’t know which path is right for your organization when it comes to adopting innovative solutions for managing, integrating and securing your data, consult our team of experts.
Luce IT, your trusted technology innovation company.
The history of Luce is a story of challenges and nonconformity, always solving value challenges using technology and data to accelerate digital transformation in society through our clients.
We have a unique way of doing consulting and projects within a collegial environment creating “Flow” between learning, innovation and proactive project execution.
In Luce we are going to be the best offering multidisciplinary technological knowledge, through our chapters, generating value in each iteration with our clients, delivering quality and offering capacity and scalability so that they can grow with us.
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