UNEDConversion Rate Optimization

CRO

A seamless digital experience thanks to Intelligent Optimisation

UNED

How can we prevent students from abandoning a process halfway through? The major challenge facing UNED was to identify the "invisible roadblocks" in its critical digital processes and understand why users were unable to complete key tasks such as paying their tuition fees.

Technology to see what no one else could see. Working with Luce IT and tools such as Tealeaf and VWO, we analysed real user interactions, identifying 61 specific obstacles and validating solutions through A/B testing to eliminate any friction.

The power of data-driven decision-making. Thanks to this intelligent optimisation, UNED projected a 10% increase in the successful completion of its procedures, transforming the student’s digital experience into a smooth, agile and error-free process.

Data and experimentation to drive conversion

Luce has become a key technology partner for UNED by successfully implementing the Tealeaf and VWO tools to optimise the university’s critical conversion funnels. By identifying obstacles and validating improvements through A/B testing, they managed to eliminate digital friction and project an increase in the successful completion of procedures.

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“The implementation of Tealeaf and VWO, in collaboration with Luce IT, clearly demonstrates UNED’s commitment to modernising its services. This project has given us unprecedented insight into our students’ behaviour, enabling us to make decisions quickly and allocate resources much more efficiently.”